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Philip Zelinger, President of Ad Agency Online, L.L.C. and co-founder of AutoAdCreative.com is going on his self described annual shopping trip for his car dealer clients and affiliated automotive advertising agencies.
This year, however, he has a second agenda that is shared by most experts in the automotive advertising arena. Profit challenged dealers looking to protect their shrinking bottom lines are demanding that their automotive advertising agencies reduce expenses and improve their R.O.I.
AutoAdCreative has the answer, apply old world wisdoms in automotive advertising with new world technologies and applications integrated into established selling processes.
The next question is where to find these technologies and applications. One way, is to attend the NADA Convention in San Francisco starting on February 9th. Another is to visit www.autoadcreative.com and tune into WAAC – Blog Radio - All Automotive News All The Time - while they are broadcasting LIVE during the convention.
Technology providers to the auto industry have been tweaking their applications and software tools for their annual presentations to the auto industry and automotive advertising agencies at the NADA Convention and AutoAdCreative will be in the midst of them.
Certain approved vendors have already made it onto the AutoAdCreative shopping list, like Gumiyo – a unique mobile channel that delivers a dealership’s entire website onto a cell phone, LeadConverter –a pro-active and staffed site monitoring service offering a 100% T.O. of site visitors to dealership personnel, LaserStream Video – a video sales staff with an integrated “Exit T.O.” that guarantees to bring back site visitors even after they thought they were off your site with their new product “Site Boomerang", BZ Results – a website with more available SEO and SEM applications than were ever dreamed possible as little as one year ago and dozens of other new solutions to old problems.
Car dealers, auto industry experts and automotive advertising agencies looking to consolidate their search to one online location and save on the airfare to San Francisco are invited to visit www.autoadcreative.com before, during and after the NADA Convention to share in AutoAdCreative’s discoveries broadcast by WAAC on the portal.
Vendors looking to be added to the shopping list and to be considered as an approved vendor on what is being received as the “One Stop Site For All Of Your Dealership’s Needs” are also invited to present their wares every Friday between 11:00 AM and 1:00PM with special NADA LIVE interviews being held throughout the convention with a “floating” schedule to be listed on the portal.