Recognizing this trend, manufacturers have started integrating more entertainment and communication features into their vehicles as standard equipment.
Bluetooth technology, satellite radio and iPod ports are transforming vehicles into mobile technology centers designed to assist and entertain drivers at each step of their journey.
And while many of these features initially were available only in high-end vehicles, a number of advanced technologies are finding their way to vehicles with a lower price point.
An example is navigation. Once the exclusive domain of luxury vehicles, in-dash navigation systems quickly are becoming the next “must-have” amenity.
“Research continues to show that drivers are looking for interior upgrades that enhance their driving experience,” said Steve Younan, Suzuki Auto director of product planning. “That’s why Suzuki decided to include standard navigation in the 2009 Suzuki SX4
, making it the only new vehicle priced under $16,000 to include navigation as standard equipment.”
The car company based its decision to include standard navigation on feedback from current SX4 owners regarding their most desired features in their next vehicle purchase.
The SX4’s fully integrated navigation system includes a flip-up, 4.3-inch touch screen display, MP3 player, Bluetooth hands-free calling technology and a number of available MSN Direct-enabled features, including real-time traffic, weather forecasts, local event listings and a gas station finder capable of locating the lowest-priced fuel in town.
For more information on navigation, visit www.suzuki.com.