Talking to the Car Dealer

So you spotted a sweet ride that you just can’t wait to buy. This car is all you ever wanted and more. The only thing left to do is take your excited self to the dealership and drive off in your new car. This is the part where many people become overly excited, incredibly nervous, or over confident. With a few easy to remember tips a visit to the car dealer doesn’t have to mean the end of your financial security.

When talking to a car dealer there are a few key things to keep in mind. First do your research. Consider contacting the car dealership by phone in the initial buying process. This way you can start to get an idea of what kind of price they are offering. If a car dealer refuses to discuss anything over the phone you may want to shop elsewhere. It is an excellent idea to know as much as the dealer about the vehicle in question. This way you will know in advance which extra features you want and which ones you can live without. Another helpful hint is to have a clear idea of exactly which make and model of a car you want. Having a first as well as a second choice in mind is a good idea. All of these things should be done before you walk out the door to visit the dealership.

Now that all of the preliminary stuff is out of the way, here is what to do and say while speaking with the car dealer. Make sure you and the dealer start negotiating with the same number. A good starting point is the factory invoice price. You can negotiate the final price from that point. Don’t get talked into paying for services you don’t have to. Some dealerships charge for things like handling, delivery, and floor charges. These charges are not items you should be paying for. On the other hand you will be expected to pay for taxes, registration, and licenses. This is standard practice and you should be prepared for that additional expense. Many people make the mistake of trying to negotiate the price of a car based on the monthly payment. Focus on the total price instead. Rates and other factors in monthly payments can be determined later.

Another tactic car dealers use are tricks to keep you on the showroom floor. Don’t fall for them. If you aren’t getting the price, customer service, or courtesy you expect and want, go ahead and walk out of the dealership. Many potential buyers are too embarrassed to walk out and as a result end up unhappy with their purchase. Remember the sales people are there to serve you and your priorities should come first.

There is no need to go into the dealership with your stomach in knots. Doing your homework, knowing what you want and what you can afford to spend, and sticking to it are all you need to ensure things go your way.