"A dirty or clogged cabin air filter can lead to an unhealthy environment inside the vehicle and an unenjoyable trip."
Most drivers don't realize that the air inside their car can be more polluted than the outside air because of the more concentrated levels of contaminants that are continuously re-circulated inside the vehicle.
A FRAM Fresh Breeze® cabin air filter removes 98 percent of pollen particles and road dust from the air passing through the vehicle's ventilation system.
"It's a simple step to take to increase your family's comfort," said Currie.
Smells can affect mood faster than any other sense, and they can be distracting, especially while driving. In our daily travels, we are affected by a number of smells - from excessive air pollution to local oil refineries, landfills and farms. Studies show that the No. 1 odor people dislike is the smell of fish, which people often experience when driving near waterfronts.
The FRAM Fresh Breeze cabin air filter absorbs odors from the air outside the car that passes through the vehicle's ventilation system. It is the first automotive cabin air filter to not only filter contaminants like road dust and pollen, but also absorb odors using the power of Arm & Hammer baking soda.
"Arm & Hammer baking soda has been a trusted product for eliminating odors in the home for years. Now motorists can have that same protection in their cars," said Currie.
The FRAM Fresh Breeze cabin air filter features coverage for millions of vehicles on the road that come equipped with a cabin air filter, many of which can be installed in 15 minutes or less. Drivers can do it themselves with the simple step-by-step instructions provided or they can take it to their local repair shop.
"Research shows that many people aren't even aware that their vehicles may come equipped with a cabin air filter," said Currie. "Remembering to replace your vehicle's cabin air filter can make the hours you spend traveling much more enjoyable, for you and your family."
For more information on automobile filtration technology, visit www.fram.com.