The Ferrari California is intended to take over the entry-level spot in the company’s lineup, allowing the F430 to be positioned as a more upscale vehicle. While this means that the California will be less expensive than all other models produced by the automaker, it doesn’t necessarily translate into the convertible actually being affordable – prices are expected to continue to be out of the reach of the average buyer. However, it is encouraging to see Ferrari once again tackle the grand touring sports car segment, a market they had until very recently left entirely in the hands of Maserati. Whether this means that Ferrari’s luxury division will find themselves playing a reduced role in the company’s future plans remains to be seen.