And BIGresearch says 89 percent of consumers making in-store purchases in key retail categories have conducted online research prior to making a purchase.

How local are consumers' purchases? Industry experts report that approximately 80 percent of an individual's income is spent within about 50 miles of home.

At www.local.com you'll find a top local search site and network that attracts approximately 17 million visitors each month seeking information on local businesses, products and services. The site lets consumers search by product or service, by location, including ZIP codes and area codes, and can even give you driving directions. There are ratings and reviews, a weather report (so you know what to wear when you do go out shopping) and much more.

Many local stores have enhanced listings, which give lots of information about their business including a detailed description, a logo, photos of the business, their Web site and special offers.

So the next time you're looking for that new hair salon or need to find a car repair service fast, head to your computer or mobile device and take the shortcut using local search.

For more information, visit www.local.com.