According to Thom Peebles, brand marketing director for Uniroyal Tire, consumers need to carefully consider how they use their SUVs when it comes time to replace the tires. He says that while some off-road tires may look attractive, tires designed primarily for the highway would be a better value.

For example, the Uniroyal® Laredo® Cross Country tire is said to deliver excellent handling via open-tread grooves for great wet grip and all-season traction. It's also designed to deliver a smooth, silent highway ride.

But handling and ride comfort are only part of the story: The Laredo Cross Country tire is built to last and is backed by a 60,000-mile treadwear limited warranty.

With 14 new sizes coming this year, the Uniroyal Laredo Cross Country tire fits a broad range of today's most popular SUVs and light trucks.

"You don't have to be an expert in tires, but you should think about how you use your vehicle and your driving style," Peebles said. "By providing this information to your tire dealer, they can recommend the right type of tire for you."

Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pickups, light trucks, minivans and sport utility vehicles.

"If your version of going off-road is parking on the unpaved section of the soccer field, you need a tire purpose-built for the highway," said Peebles.

To learn more, visit Uniroyal online at www.uniroyal.com.



An SUV that's used like a station wagon probably needs tires designed for highway driving.