FRAM Fresh Breeze® Cabin Air Filter Reduces Pollen and Dust Entering Through the Vehicle’s Ventilation System.

An estimated 50 million people in the United States suffer from asthma and allergies.

According to the Asthma and Allergy Foundation of America, that’s more than the number of people who suffer from Parkinson’s, Alzheimer’s, strokes, coronary heart disease, cancer and diabetes combined.

Dealing with allergy-induced asthma and other allergy symptoms while driving or riding in a vehicle can be very unpleasant – especially on long road trips.

Therefore, it’s important to do everything possible to limit exposure to dust and pollen particles inside the vehicle.


“Using a cabin air filter can improve the air flowing into the cabin through the vents,” said Rick Widden, vice president and general manager for Honeywell Consumer Products Group – Filtration and Ignition.

“But many drivers don’t realize that a cabin air filter compartment comes standard on many cars today so they don’t think to have it changed.”


The FRAM brand recommends changing the vehicle’s cabin air filter at least once a year – or sooner if recommended by the vehicle’s owner’s manual.


People may also be unaware that the air inside their car can be more polluted than the air outside because of the more concentrated levels of contaminants that are continuously re-circulated inside the vehicle.

The FRAM Fresh Breeze® cabin air filter removes 98 percent of pollen particles and road dust ranging in size from 5-100 microns from the air passing through the filter.


A cabin air filter does not eliminate dust or pollen already inside the vehicle, or that enters through open doors or windows. It does, however, help improve the air quality inside the vehicle by minimizing the amount of particles that can pass through the vents.

The FRAM Fresh Breeze air filter also uses the power of Arm & Hammer® baking soda to absorb odors that enter through the vents.


The FRAM Fresh Breeze product line is available at major discount and auto retail outlets featuring coverage for approximately 80 percent of the vehicles on the road today that have a cabin air filter compartment.

With suggested retail prices ranging from $16 to $30 depending on the application, most of the filter models available can be installed in 15 to 30 minutes.

Drivers can choose to do it themselves with the step-by-step instructions provided in the box or they can take it to their local repair shop for installation. For more information, consumers can log on to www.fram.com.