Like Kenseth's peers, he's in for some uncertainty. The Gen-6 is supposed to have enhanced safety features after two years of development and help from NASA. Closely resembling a streetcar, it features drivers' last names on the front windshield, but speculation says the faster car may lead to unpredictable racing while drivers adjust to the new handling conditions.
In an early prediction of Daytona's outcome, Bleacher Report favors vets like Kenseth, Gordon, Earnhardt Jr. or Stewart, assuming they adjust well to the Gen-6 car.
Regardless of the winner, Dollar General expects the Daytona 500 to boost interest in NASCAR and invigorate fans, which is reflective of its increased sponsorship in the 2013 Sprint Cup Series. The country's largest small-box retailer will also continue its full-season sponsorship of Brian Vickers in the Nationwide Series. Between the advantages of social media and the anticipated premiere, both attendance and viewership may soar. This means only good things for sponsors like Dollar General.
This year, Dollar General is also going the extra mile to help customers and viewers. When the Dollar General car wins with either Kenseth or Vickers at the wheel, customers who shop online with Dollar General will receive an additional 20 percent off their everyday low price, or, if the Dollar General cars have a top-10 finish, customers will enjoy 10 percent savings online. Discounts are only available the Monday after the race, only at www.dollargeneral.com.
Plus, Dollar General is a veritable one-stop shop for all racing needs. From snacks and plates, to beer and wine, DG will complete your Daytona experience, and with over 10,000 convenient locations, there's sure to be one close.