"The Rabbit was always exclusive to the U.S. and Canadian markets while the rest of the world had the Golf," said Kerri Martin, Volkswagen's director of brand innovation.
But American Volkswagen customers "want a relationship with their cars," according to Martin. "Names like The Thing, Beetle, Fox and Rabbit support this."
But the 2006 model is hardly your father's Rabbit or Golf. Unlike its predecessor, the new Rabbit is being made in Wolfsburg, Germany. Its $14,990 price tag for the two-door model includes an advanced ABS braking system, traction control, active front head restraints, front side airbags, air conditioning and anti-theft alarm system with remote locking.
The Rabbit's newest features include a standard electro-mechanical steering system and an optional advanced Electronic Stabilization Program. The new model also promises more interior room than ever with a large rear hatch opening and increased legroom.
All new Volkswagens come with 24-hour roadside assistance for four years with unlimited mileage.
Before the new Rabbit even reached the marketplace, it had won more than 25 awards in over 16 countries, including the Insurance Institute for Highway Safety's Top Safety Pick, the Silver Award.
The Rabbit - or Golf as it is known throughout the rest of the world - is a best-seller with over 25 million vehicles sold over five generations.
To see the new Rabbit online, visit www.vw.com.