Japanese manufacturers Toyota, Lexus, Subaru and Honda combined to win 11 first-place finishes while European automakers took home four. Of the domestic manufacturers, Chrysler took home three. There was one tie.
“Most industry accolades tend to focus on the here-and-now of new vehicle models,” says Kathy Ward, CEO of Canadian Black Book. “Our annual retained value awards advise consumers where they could receive the best value for their money, over time.”
For more than 50 years CBB has provided vehicle values to the auto industry. In 2010 the company went one step further, creating the web site www.canadianblackbook.com for consumers looking to buy, sell, or trade-in a vehicle. CBB encourages consumers to always consider what a vehicle is going to be worth in the future, before making any new or used vehicle purchase decision. The future value tool on the web site helps you find and compare the forecasted values for most vehicles.
“Consumers often search for a model that will give them the best loan rate or the richest incentives to lower the sticker price,” Ward says. “But not taking vehicle depreciation into consideration, the single greatest cost of vehicle ownership, can lead to a costly surprise at trade-in time.”
“What catches a shopper's eye at auto shows, or a journalist's fancy on the test track, might not translate into a vehicle holding its value over the long haul,” adds Larry Shred, president of Canadian Black Book.
More information including complete winner details is available online at www.canadianblackbook.com.
