Gigi Andrews bought her Lexus through PriceGrabber Autos and raves about the convenience. “What I liked best about the service was getting the best price without dealing with car salespeople,” says Andrews, who is from El Cajon, Calif. “I'd rather go to the dentist than to haggle with a car salesperson.”
The innovation PriceGrabber is introducing is giving control back to the shopper. When requesting price quotes through PriceGrabber Autos, the customer configures a car with the precise options they want and then is presented with a list of dealerships eligible to be invited to provide them with a price quote. Only dealerships selected by the customer (no limits on how many or few can be invited) get the chance to participate.
“It is painless and hassle free for the customer and the dealer,” says Barry Weiss, Internet manager from Nalley Acura in Marietta, Ga. “I won a PriceGrabber customer today, and he’s taking delivery of a vehicle tomorrow!”
Darren Davis, business director for PriceGrabber Autos says the key to the success of the service is making sure that the dealers are receiving truly interested shoppers who are looking to buy a car now, and that dealers who submit a price quote have that car in stock,and will honor that price, not pull any bait and switch. “If a dealer is provides a level of service that doesn’t meet our standards, we’ll stop working with them and remove them from the service,” he says. . “Everything we build has the customer’s wants and needs in mind first.”
He goes on to say that sometimes the lowest price quoted isn’t always the best deal. “A vehicle with more options at only a slightly higher price may get someone more for their money. We like giving our users the ability to determine which deal they want.”
Another component of the PriceGrabber Autos process that’s earning a lot of attention is its bi-lateral privacy protection. With PriceGrabber, car dealers don’t get to see the name or contact information for a potential customer unless they provide the best price quote for that customer (or the customer directly asks for it to be sent). Likewise, customers only get to see the name of the dealership which provided the best price quote --- unless they request details on a different quote and consent to letting another dealership contact them.
Whether you’re looking to buy a Honda, a Hummer or something in between, PriceGrabber Autos has quickly emerged as the smart, simple place to start your car shopping efforts. Log on to www.pricegrabber.com to get the process started. Courtesy of ARA Content
