An example is the Green Wheels Program from TD Insurance which rewards those who own or lease hybrid vehicles by offering a five to ten per cent discount on auto insurance premiums.

"Our enrolment numbers for the TD Green Wheels Program tell us that we've tapped into a huge shift in consumer attitudes about cars, costs and carbon footprints," says Jean-Francois Tougas, Vice President, TD Insurance Home and Auto. "We wanted to respond to this shift by rewarding customers for green behaviour."

In the face of rising fuel prices and environmental concerns, auto manufacturers are struggling to keep up with the growing demand for hybrid vehicles. With new fuel economy standards set to take effect in the US in 2017, the popularity of hybrids will likely continue to surge.

"TD Insurance is constantly looking to give back to the environment in ways that make sense," adds Tougas. "Rewarding consumers who purchase or lease vehicles based on their environmental impact was a simple decision based on three factors - good for the consumer, good for the environment and good for our business."

More information on how to save the environment while saving money is available online at www.melochemonnex.com ,or call 1-877-777-7136.