Cost has become such an issue in insurance that there are now special companies whose goal it is to provide inexpensive coverage. One such company is the Safe Auto Insurance Company, which was established in Ohio in 1993 and has since expanded into eleven other states: Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Arizona, and Oklahoma. According to the company's website, Safe Auto is "a direct-to-consumer auto insurance company... [meaning that] we don't rely on a middleman to sell Safe Auto coverage. Instead, we appeal directly to you, our customer, through television, radio and print advertising. And that saves you money." The other way that Safe Auto saves its customers money is by offering customers just enough insurance coverage to meet legal requirements. A unique approach, to be sure, and not for everyone. For those whose major concern is saving money and staying insured for as little money as possible, however, it may be just the sort of thing they need.