So why are so many children riding without booster seats? A recent nationwide survey asked nearly 500 parents with children ages 4 to 8 about the challenges to using booster seats. The parents said their top three concerns are "the seat is not secured to the vehicle," the seat is "difficult to install/remove" and their "child finds the seat uncomfortable."

Fortunately, one booster seat has features that address these major concerns, making booster seats easier for parents to use. Called olli and made by clek, it won a Juvenile Products Manufacturers Association Innovation Award and an iParenting Media Award.

With an integrated rigid LATCH system, the booster seats securely fasten to the vehicle's LATCH anchorage system and install and release in less than 10 seconds, providing a solution to the top two challenges cited by parents. An additional layer of padding eliminates numb-bum and addresses parents' concerns regarding child comfort.

"We believe we can attack the lack of booster seat usage through new seating products that parents and kids are more inclined to use," said Dr. Snowdon. "For instance, clek looks and feels like a real seat, offering improved comfort and ergonomic advantages that reduce pressure on the sciatic nerve and keep a child's legs and feet from going numb on longer car rides."

For additional information, visit www.magnaclek.com.