"There are tangible benefits for everyone involved, including college sports fans and especially the students who gain the most in the form of scholarship contributions from Pontiac," said Chris Hornberger, Pontiac Advertising Manager. "And as GM's performance division, Pontiac is able to recognize great athletic performances and support NCAA institutions through programs like Game Changing Performance."
The award invites fans to select the defining moment of the game or even the season during NCAA Division I Football and the NCAA Division I Men's and Women's Basketball Tournament. Weekly winning schools of the football season and Men's Basketball Tournament receive a $5,000 contribution to their general scholarship fund and the chance to be awarded the Pontiac Game Changing Performance of the Year. The overall winning performance from each sport earns a contribution of $100,000 from Pontiac to its general scholarship fund. The winning school from each round of the Women's Basketball Tournament receives a $5,000 scholarship.
Last year, Auburn University was awarded the NCAA Football Pontiac Game Changing Performance of the Year. "Auburn University and the Auburn Athletics Department are extremely grateful for the $100,000 scholarship that went toward the University's General Scholarship Fund. The generous contribution by Pontiac has benefited countless Auburn students and will continue to impact Auburn students for years to come. We are thankful to Pontiac for their contribution to college athletics and support of educational opportunities for students across the country," said Jay Jacobs, Director of Auburn Athletics.
Pontiac contributes even more by awarding a $5,000 scholarship to a college sports fan each week during the football season and the Men's Basketball Tournament.
In total, close to $400,000 in scholarships are awarded each year to NCAA institutions by Pontiac.
"As we enter our fourth year of the program, I'm looking forward to watching all the game-changing moments on the playing field and creating life-changing moments for NCAA students with more general scholarship contributions from Pontiac," said Hornberger.
For more information, visit Pontiac.com/ncaa.