Said Gordon, "I'm glad to be able to share this watch with my fans and auto racing enthusiasts."
The timepiece celebrates the partnership between Gordon and TAG Heuer and pays homage to the company's icon of design and technological prestige: the Carrera. Named after the Carrera Panamericana Mexico road race of the 1950s, it was created by Honorary Chairman Jack Heuer in 1964. To locate an official TAG Heuer retailer, log on to www.tagheuer.com. A new watch honors both Jeff Gordon and a classic timepiece named for a famed roadrace.